 | LOUIS VUITTON X JEFF KOONS cooperation series. Yes, one side is a master of luxury goods, and the other is a master of American contemporary art (pop style). Crossover is a topic of its own, which is what everyone calls a product with media attributes. But the most terrifying thing about this combination of forces is that the more you complain about them, the more successful they will be, just like everyone has been complaining about AB before. I guess this is the most fundamental reason for this collaboration: to make noise. As for whether it looks good or not, it looks very eye-catching once you look at it. LOUIS VUITTON with strong financial resources guarantees that it will advertise until your eyes surrender, self-hypnosis and even start to appreciate it. Humans are so strange, things that we are used to will always unconsciously rationalize its existence and its aesthetic logic. Therefore, if you want to maintain your [disdain] for this kind of cooperation, the best way is not to watch or discuss it anymore. The series is inspired by the "Gazing Ball" series that Jeff Koons incorporates into classic works of art, so the joint list also includes Da Vinci (Da Vinci), Van Gogh (Van Gogh), Peter Paul Rubens (Peter Paul Rubens) Bens) and paintings by Jean-Honor茅 Fragonard (Jean Honor茅 Fragonard), Titian (Titian). And just like a painting, each Louis Vuitton "Matsers" series bag has the initials of Jeff Koons. Everyone shouted that they couldn't understand what this collaboration between art and luxury was (ghost), but as long as you know who the artist is, you can probably guess his intention. Like ANDY WARHOL, the most dazzling superstar of American contemporary art, JK belongs to the master of pop art. Pop art itself is a controversial art, because it is like a popular art that is close to the public, and it is like a businessman hiding behind the painting and counting money. In this ambiguous polarity, it brings great social discussion to artists. Pay attention, so it is easier to become a hit. So everyone can understand that JK is a very topical Internet celebrity, an artist with his own traffic. Consistent with the practice of pop art, JK's artwork (just like ANDY WARHOL) is a process of reducing complexity to simplicity and leaving only abstract and facial makeup, which is this simple, lively and civilian ICON It makes you deeply remember his past works: he is an artist who is super good at marketing. My mother-in-law guesses that this is why LOUIS VUITTON came to him. Then you may ask, even if the bag is indeed unforgettable, how can you buy such an ugly bag? |
